To celebrate the launch of Oprah's Book Club on Apple TV+, we saw an opportunity to expand the show's reach to Instagram. Our goal was to offer fans an exclusive glimpse into Oprah's life and foster a deeper connection between authors and readers through live readings and comments. To achieve this, we connected with Instagram's extensive book community and broadened the reach of Oprah's book club while engaging with new audiences. We actively shared Oprah memes, inspirational quotes, and culturally inspiredbookshelf pictures to create an inclusive spacefor all book lovers. Furthermore, we encouraged readers to share their stories and experiences, which we proudly highlighted. The most impressive part of the project was activating the community to create user-generated content that we could re-share, making it a truly social and community-driven club.