/MAKE

Getting close to the next generation of mobile consumers is the key to unseating Apple from its lead spot among creators and influencers. And urge them to reconsider buying a Galaxy device. /make shows how creators use Samsung technology to film vlogs to share on YouTube, which has 1.8 billion users worldwide, helping Samsung to connect with Gen Z creators on YouTube. The effort was built around Samsung's key insight that many people who watch influencers on YouTube also want to participate in creating their own videos. Those people are seeking guidance on the latest video creation tools and techniques from trusted influencers.