Transformed Squarespace's brand narrative on social by incorporating strategy and storytelling that placed emphasis on the significance of its community and customers.

The goal was to not only display the customers, but also to build relationships with creators in
order to produce meaningful user-generated and organic content that authentically connected
Squarespace with its community.

The production of "Next-gen" provided a platform to highlight emerging creative talent which added authenticity to product stories.

While in-house the editorial team created & concepted content like memes, guides and gifs to further enhance the brands virality on social.

Webby: Best Social Presence
Webby: Best Motion Graphics

Webby: Best Photography & Graphics
Vimeo Staff Picks: The Cross Over